The parody accounts were proliferating on Twitter.Īfter Elon Musk, Twitter’s new owner, revamped a subscription service to give users a coveted verification check mark for $8 a month, users began abusing the program this week.How to Use Cashtags to Find Crypto and Stock Prices Twitter accounts with check marks posed as companies like Eli Lilly and PepsiCo, sending spoof messages about free insulin and the superiority of Coca-Cola. One account with a check mark pretended to be Tesla, Mr. ![]() Musk’s electric car company, and bragged about using child labor.īy Thursday night, the disorder on Twitter seemed to have become too much for Mr. “We need to urgently roll out official labels for big advertisers due to impersonation,” a Twitter engineering manager wrote in an internal message seen by The New York Times. Twitter, the so-called global town square, with about 240 million users, has descended in recent days into a messy swirl of accounts pretending to be high-profile brands and sending disruptive tweets. While Twitter has long contended with falsehoods and toxic speech, some users are exploiting the changes made by Mr. Musk - who took over the service last month in a $44 billion buyout - to gleefully sow chaos. The impersonation and pranking could have serious consequences. ![]() Graham Brookie, a director at the Atlantic Council’s Digital Forensic Research Lab, which studies online misinformation, said the quality of information and the credibility of content on Twitter could suffer if fraudsters created confusion and amplified lies. Licensing Music: Twitter is said to have explored the licensing of music rights from three major labels before negotiations stalled after Elon Musk’s takeover of the company last year.People might get check marks on their accounts and spread falsehoods just to make a buck, he added. Musk said that Twitter was recovering financially after seeing a 50 percent decline in ad revenue, making one of his first public disclosures about the state of the social media company since he purchased the company last year. Investigation: The Federal Trade Commission is intensifying an investigation into Twitter’s data and privacy practices and is seeking testimony from Mr.
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